|
Rex
Maughan
It's a long way from Soda Springs to Scottsdale, but those
are just a few of the roads FLP Founder and President Rex Maughan
has traveled to get where he is today. Despite the phenomenal
success he has achieved, Rex forever remains the down-to-earth
person from rural Idaho who remembers the people and places that
touched his life.
He was raised on
a ranch where he regularly took time off from school to help
with planting and harvesting and where horseback riding was as
natural as walking.
"During the
lean times of my childhood, when even basic commodities were
rationed, I remember placing cardboard in my boots so the alfalfa
stems didn't poke through the worn soles of my boots," says
Rex.
"But even though we were a poor family, we had plenty to
eat from our garden and ranch."
Rex recalls his school days
in Soda Springs with great fondness, and today remains close friends
with most of his former classmates, including FLP Vice Chairman and
Chief Financial Officer Rjay Lloyd. In addition to participating in
sports of all kinds, Rex showed his inventive spirit early-on when
he led his young friends in building Soda Springs' first ski hill,
complete with a primitive ski lift and lights!
|
|
Over the years he has treated
his classmates to class reunions at some of our Forever
Resorts, including Southfork Ranch in Texas, Callville Bay
Marina at Lake Mead, Nevada, and Signal Mountain Lodge in
Wyoming.
This generosity also extends to his hometown, where
Rex recently purchased one of Soda Springs' oldest buildings, the
Enders Hotel. He has challenged his graduating class to help create
a master plan and restore the former three-story hotel to its
original glory and convert it to a premier museum as a special
tribute to the community.
Rex founded Forever Living Products
in 1978 and Forever Resorts in 1981 after a stellar career that
spanned accounting and real estate. The Forever business that he
launched from a two-room office has spiraled upward to reach in
excess of $1.77 billion in retail sales by its 25th anniversary this
year.
Expansion and growth have been the hallmark of Forever
Living Products. Today we celebrate the anniversary of a company
that offers a complete line of more than 50 natural-based aloe vera
and bee products.
|
|
|
6.6 million distributors
worldwide, with products available in over 92 countries.
Rex keeps his feet firmly planted on the
ground, delighting in the knowledge that the company he created has
provided millions of distributors with an exceptional opportunity to
achieve their dreams.
"Love" and "work"
are seldom mentioned in the same sentence, unless you have
experienced the good fortune of being associated with a company like
Forever Living Products. When you do the work you love.., and love
the work you do, the rewards are immeasurable. That's how Rex views
his relationship with Forever Living Products on its 25th
anniversary.
|
|
|
|
|
Over the years he has delighted in the energy
that builds at our Rallies. He has gathered strength from your
stories of how your lives were transformed forever, thanks to your
hard work and commitment and thanks to the products and the business
opportunity He has traveled the world and witnessed how the simple
principle of equal opportunity transcends all language and cultural
barriers. He has enjoyed the company of friends from all walks of
life.
Sales trainer and motivator Zig Ziglar tells us you can
get everything in life you want if you help enough other people get
what they want. Time and again this proves true with every amazing
story of lives changed forever, thanks to the opportunities Forever
Living Products.
"Find something you love to do, and
you'll never have to work another day in your life." - Harvey
Mackay
Helping people get what they want is one of
the greatest rewards we all share in our work with Forever Living
Products. Few things in life are as exciting as meeting great people
from around the world, making new friends and teaching others how
their lives can become better and happier than they ever
imagined. |
|
|
|
To those of you just beginning this exciting
Forever journey and to those who have been a part of Forever Living
Products from the beginning, remember to cherish the experiences you
gain along the way. As you enjoy the rich tapestry of life and the
rewards of your work, may you achieve every success.
With a
schedule that requires international travel three weeks out of every
four, Rex cherishes his time at home, an expansive, tasteful retreat
that reflects many of his passions. Rex also is a man who practices
what he preaches: He begins each morning with a drink of Aloe Vera
Gel and a Forever Lite Shake to ensure that he has the stamina and
energy to meet the demands of each day with
enthusiasm.
|
 |
|
 |
When he needs
to regroup, he can be found jogging, playing tennis, horseback
riding or reading from his extensive collection of first edition
books by Robert Louis Stevenson and Zane Grey.
Robert Louis
Stevenson first caught Rex's imagination when he served as a
missionary on the Samoan Islands in the South Pacific, where the
famed author spent his final years. Rex developed a great respect
for the native people and their land that decades later led him to
establish the Robert Louis Stevenson Museum/Preservation Foundation
for the restoration of Stevenson's 1890 island plantation home in
Apia, Samoa.
Rex also played an instrumental role in the
fight to save important rain forests on the Islands of Samoa. Thanks
to his efforts, over 30,000 acres have been protected and declared
National Parks. His concern for Samoans continued with his
assistance in financing and constructing local schools on the
Islands of Samoa.
While it's not an easy task to thank
someone who has done so very much for a country, the Samoans still
found a way and bestowed upon him the high chief title of "Tilafaiga," making him only the second person to ever hold the
prestigious and historical title.
|
|
|
Achieving balance in life
isn't always easy, especially when your life is as full as
Rex's.
Yet Rex believes it is important to take time
out to enjoy your hard-earned success and lend a helping hand to
others, as well. It all adds up to a win-win, greatly rewarding
lifestyle.
I never get tired of having people put their arms around me and
say "Thanks for making roe a millionaire," says Rex. "That plus
hearing people's personal testimonies of miraculous health
turnarounds, thanks to the products make it all
worthwhile."
In building Forever Living products into the
company it is today Rex also created Forever Resorts to help
make it even more worthwhile for distributors. At any one of the 50 resorts located across the
United States and around the world, distributors can relax and
unwind with their families while enjoying the benefits of their own
success.
Distributors who reach-qualifying levels are
rewarded travel vacations at their choice of Forever Resorts, from
house-boating vacations on some of the most beautiful lakes in the
country to impressive national park lodges. All FLP distributors are
entitled to receive substantial discounts on accommodations at our
Forever Resorts across the U.S.
With a loving family, a
treasure-filled home, a caring spirit and accomplishments that defy
common imagination, Rex and his story continue inspiring and
encouraging the thousands of people he meets every year. Yet around
every corner await even more fascinating roads to travel on his
Forever journey to personal and professional achievement.
Rex
Maughan established Forever Living Products International, Inc. in
1978. This new company provided people with the opportunity for a
new lifestyle through an ideal Marketing Plan. In the first six
years, Forever has been designated as one of the top three MLM
companies in the world. A survey by the American magazine Inc. 500
reviewed that Forever Living Products was the sixth fastest growing
company. Venture Magazine ranked Forever as 28 among its top 100 fast track
companies, matching those big and long-lived companies
such as Apple Computer. These magazines acknowledge the great
success of Forever Living Products and our President Mr. Rex Maughan.
|
 |
|
Mr. Maughan not only owns all the aspects of Forever
Living Products, but also has another division of the company called
Forever Resorts. The resorts offer hotels, gift stores, marinas, and
even the famous home of J.R. Ewing, Southfork Ranch in Dallas,
Texas. He shares a great attitude towards life. This is always
apparent no matter where in the world he is and whom he meets. Rex
loves the outdoors and is extremely environmentally concerned. He
helps in preserving the rainforests in the Pacific Islands. He is
also Chairman of the National Parks Service Concessionaires, which
oversees the protection of the U.S. National Parks
System.
 |
Rex started earning his own living from a very young
age. He was able to complete his university studies with two degrees
in accounting. When he established Forever Living Products, Inc., no
one else could comprehend more than he did the difficulties in
starting a business. He was determined to offer to people an
opportunity to start their own business from the ground
up.
The Forever Business is based on the implementation of
this dream: providing financial harvesting for all people. This
unique marketing plan was conceived and Forever Living Products has
now become the largest Aloe.Vera company and products manufacturer
as well as specialist in the world!
The success of our
President today explains very clearly to us that he is not only a
person full of dream, but one who offers everyone the chance to
become a successful entrepreneur.
|
|
Back to Top
|
|
By Duncan Maxwell Anderson
Success Magazine September 1995
Invisible Giant |
|
|
Where are you from?
I grew up in
Idaho, on a ranch, growing grain, cattie, and hay. My father always told me if I
wanted to dance, I had to pay the fiddler. I love the out-of-doors, but I wanted
to make more than you can make ranching. After Arizona State University, I went
into accounting and then real estate in Phoenix. It was fun. I started handling
office space for Del Webb in 1967, doing leasing and managing. I did a big deal
with Prudential in Denver and moved Greyhound from Chicago to Phoenix.
How did you come to start Forever Living?
Friends kept inviting
me to opportunity meetings for various network marketing companies to size them
up. Since Del Webb was the only local company on the New York Stock Exchange,
having me there gave them credibility.
Were you interested in your
friends' companies?
I looked at them and analyzed their compensation
plans. Most of them seemed to be top-heavy-designed to benefit the guys who
founded them. So I started developing my own plan for a company. I hadn't even
looked for a product to sell. But it seemed to me that with the right plan, you
could build a very stable organization. I didn't want people to get discouraged
and leave, so my plan paid bonuses on retail prices, not wholesale. The
distributor could make a 43 percent markup immediately.
How does that
help you as the owner?
If they're making more at the lowest level, they
can afford to keep going and build a bigger organization. For the the owner,
making little profit with each of a large number of people is better than making
a big profit with a small number.
How did you find a product to sell?
Water purifiers and burglar alarms were very popular then, but I didn't want
anything that wasn't consumable. I was interested in health products and thought
other people might be, too. But I didn't want a me-too item like diet products,
soaps, or vitamins only. They seemed like something you could get in in a store.
Finally, a group of doctors heard about us locally. They had an aloe vera
product that they were trying to sell in health food stores, but it was just
sitting around getting dusty. I tried it and gave it to friends. I'm very fair,
and I sunburn very easily - boy, it really felt great and saved me after being
sunburned. At that time, you basically couldn't get aloe, except in health food
stores. I thought, "If this will do half of what these doctors tell me it will
do - give you more energy and [make you] feel better, too....". When I put that
idea together with multilevel marketing, it looked very promising.
On the
other hand, 17 years ago, if you said aloe vera, people would say, "Who?" Today,
almost all women know what it is. A lot of men still have no idea what it is.
OK, what is it?
It's a naturally occurring gel from the leaves of
a plant - it's a member of the lily family that, like a cactus, has stickers. It
grows as a rosette, from the center out. You harvest four or five times a year
by taking a few leaves off the bottom. To get the gel, you just nick one edge
and tear it down to the base. We add a stabilizer to keep the gel from
oxidizing.
What's the difference between your aloe products and
others?
Some companies concentrate the gel as much as 40:1 to keep the
shipping weight down. They'll freeze-dry or powder it in cosmetics. But we've
found that the active ingredients and nutrients keep better when it's just used
as gel.
I thought aloe was for your skin. You make it sound like
food.
People use it for a wide variety of things. It's very high in
vitamins, minerals, and amino acids, including vitamin B-12, which is usually
found only in animal products. Our best selling product is an aloe vera drink.
People tell us it gives them more energy; it's especially popular among
vegetarians. Doctors tell us aloe vera stimulates the body to perform as it
should. People with stomach ulcers have told me that after a few days or weeks
of drinking it, the ulcer is sealed over. I had a 70-year-old lady come up to me
with tears in her eyes to say she used to have arthritis so painful, she could
hardly walk, and now she can go out dancing twice a week. Athletes rub it on
their injuries and find it gets them back in the game twice as fast. It is an
amazing plant.
How did you market aloe so it doesn't sound like snake
oil?
Some companies are always being investigated, like by the FDA,
because of exaggerated claims for their products. We realized that with
natural health products, we'd have to make a conservative approach. We don't
make any claims per se. people read medical journal articles about aloe vera on
their own. We have a man on our staff who used to be with the FDA who can warn
us about any problems in our literature.
For income, I found you don't have
to make big claims of $10,000 a month to get people's attention. They find it
easier to believe they could make $500 a month. If they do better, they're very
happy.
Back
to Top
|
|
 |
Forever Living Products was incorporated
in America in 1978 by Rex Maughan, Chairman and President of
what is now one of the world’s largest network marketing
companies. In just 25 years Rex Maughan has created a global
empire comprising real estate, holiday resorts, Aloe Vera
plantations, hotels and museums.
This multimillionaire,
one of the wealthiest men in Arizona – if not the USA –
grew up under humble circumstances on a ranch in Idaho. His
global empire is estimated to own assets of over $2 Billion.
He
founded Forever Living Products with just three products.
Since then it has become one of the world's largest producer
of Aloe Vera based products and one of the most solid network
companies in the world.
|
Today the range is sold in over 92 countries. Rex Maughan loves the idea of free enterprise.
“ The roots of free enterprise, which offers everyone a
chance to develop and to achieve whatever they desire, lie in
America. This is what Forever Living Products stands for.
FLP
have over 5,000 acres of Aloe Vera consisting of over 12
million aloe vera plants growing. FLP grow, harvest, process
and manufacture the product as well as packaging and shipping.
This ensures quality as they control every aspect of the
process.
|
 |
Forever Resorts a part of Rex Maughan’s
empire have 50 exclusive resorts and Marinas, including Southfork Ranch
made famous by J R Ewing in the TV show Dallas.
The
company is totally debt free and Rex Maughan pays for
everything CASH. Including the new Global Head Office, on the
shores of Camelback Lake in Scottsdale, Arizona, purchased for
$11.2 Million.
Back
to Top |
|
